Lifan Motorcycle & Argentina's Newsan Group Partner to Make a Splash in South American Market

Six High-End Models Unleash the Argentine Market

China’s vanguard in motorcycle manufacturing, Lifan Motorcycle, has joined forces with the Argentine colossus, Newsan Group, to unveil an exclusive agency partnership. This alliance etches a new milestone by introducing the most extensive array of motorcycle models ever seen in a single launch in Argentina. Moreover, it sends seismic ripples through the South American motorcycle sector with a comprehensive product array designed to encapsulate every facet of transportation needs.

Enhance Model Lineup, Redefine Market Landscape

This partnership ushers in the grand premiere of six premier models, comprising the V400, KPT400, KPV150, KPV350, Starship 4, and Starship 6, representing the epitome of Lifan’s product spectrum. In alignment with the strategic blueprint of the agreement, Newsan is poised to sequentially unveil ten Lifan Motorcycle variants, commencing in the third quarter of 2025, with an aggressive sales objective of 50,000 units to be achieved by year’s end.

Guillermo Contarino, the general manager of the Motorcycle Division at Newsan, weighed in with his evaluation: “The Lifan Motorcycle brand stands as a paragon of quality and market acclaim, endowing us with a suite of dependable, secure, and economically viable vehicles. Our exclusive representation of Lifan Motorcycle is meticulously designed to cater to the discerning tastes and needs of the Argentine motorcycle clientele.”

Powerhouse Collaboration Stirs Up South American Market

Statistics furnished by the ACARA reveal a vigorous upswing in the Argentine motorcycle sector since 2024, with the latter half of the year witnessing an especially marked escalation. The month of December saw a remarkable surge, with registrations climbing to 50,245, a breathtaking year-on-year expansion of 51%. Amidst the soaring expenses of public transit and the exacerbating gridlock on the streets, motorcycles have ascended as a supremely economical and efficient conveyance option.

The synergy of Lifan Motor’s extensive industrial acumen with the local operational prowess of its Argentine partner has been finely attuned to the dynamic transportation demands of the Argentine populace. Moreover, Lifan Motorcycle is set to harness the expansive sales network of Newsan, positioning Argentina as a pivotal strategic base from which to extend its influence throughout South America. The formidable partnership between Lifan Motorcycle and Newsan Group stands on the cusp of creating a stir that will resonate across the South American market.