Founded in 1992, Lifan Technology (Group) Co., Ltd. has grown into a large enterprise primarily focusing on the design, R&D, manufacturing, sales, and services of automobiles, motorcycles, and general-purpose machinery. On November 25, 2010, the Company successfully went public on the Shanghai Stock Exchange, making it China's first privately owned passenger vehicle manufacturer listed on the A-share market (Stock Code: 601777). Lifan Technology's diverse product lineup spans 130 countries and regions worldwide, and the Company operates 10 overseas factories and business institutions. Lifan Technology has been ranked among China's top 500 enterprises ten times.
In 2022, Lifan Technology joined forces with Geely Auto to co-establish Livan Automobile. Leveraging Geely's comprehensive capabilities and R&D advantages across the entire vehicle production chain, they focus on the "integrated battery charging and swapping" model to shape the Livan brand and deepen its presence in the new energy of battery charging and swapping; Lifan Motorcycle, a longstanding player in the industry with over 32 years of experience and top-notch technology, introduced its high-end brand PFMoto in 2022, dedicated to building a trendy and socially connected motorcycle brand that perfectly caters for Gen Z consumers. PFMoto specializes in mid-to-large displacement motorcycles and promotes the smart and electricevolution of the motorcycle industry; Lifan's general-purpose machinery division, Lifan Power, has been operating for 23 years, focusing on developing and innovating internal combustion engines. As one of the most influential manufacturers of general-purpose machinery in China, Lifan Power has received numerous national and Chongqing local awards for its quality products. In recent years, Lifan Power has been focusing on developing and manufacturing high-end general-purpose machinery products, aiming to become a global leader in the industry. Lifan's three core business sectors - new energyvehicles, motorcycles, and general-purpose machinery - go hand in hand, facilitating Lifan Technology's continuous growth and success in the global market.
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Featuring automobiles and motorcycles, Lifan products have been highly recognized by global users and setting an example of intelligent manufacturing in China. Having established motorcycle factories in Vietnam, Thailand and Turkey,Lifan is providing high-quality products and top service to over 80 countries and regions worldwide.
On June 10, the launch event of LIFAN Motorcycle was held at Arawak Farm in the suburbs of Buenos Aires, Argentina.
The Arawak Farm has an exhibition hall of more than 300 square meters and a lecture hall of more than 100 square meters, as well as two road test venues, which receive the press conference of some automobile products all year round.
On-site test drive
The launch event invited more than 100 representatives of dealers, professional media and consumers.
At 11:00 a.m. local time, the launch event officially started. Daniel Lucesoli, president of FAMLY, the agency of the LIFAN brand, delivered a speech and described the history of the introduction and promotion of the LIFAN brand in Argentina.
Then Mr. Wallace Lee, general manager of LIFAN Motorcycle Overseas Department, expressed his congratulations on the launch of the LIFAN brand in Argentina through a video.
PAULA, the general manager and LUCIANO, the product manager of FAMLY made speeches one after another, talking about the product layout and market planning of LIFAN Motorcycle in Argentina.
Accompanied by singing and dancing performances, the products of this launch event were unveiled one by one, and GUSTAVO, a well-known professional motorcycle enthusiast in Argentina, was also invited to explain the characteristics of the models that were unveiled.
After the product was released, the entire FAMLY sales and after-sales team appeared in front of the media and answered questions from reporters on the spot.
As a company with 30 years of history, LIFAN has developed into a large enterprise integrating R&D, production and sales of automobiles, motorcycles, and engines. We are confident to provide all our splendid products for our customers in Argentina!
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