LIFAN and FAMLY, Brand Launch Event in Argentina

On June 10, the launch event of LIFAN Motorcycle was held at Arawak Farm in the suburbs of Buenos Aires, Argentina.

The Arawak Farm has an exhibition hall of more than 300 square meters and a lecture hall of more than 100 square meters, as well as two road test venues, which receive the press conference of some automobile products all year round.

On-site test drive

The launch event invited more than 100 representatives of dealers, professional media and consumers.

At 11:00 a.m. local time, the launch event officially started. Daniel Lucesoli, president of FAMLY, the agency of the LIFAN brand, delivered a speech and described the history of the introduction and promotion of the LIFAN brand in Argentina.

Then Mr. Wallace Lee, general manager of LIFAN Motorcycle Overseas Department, expressed his congratulations on the launch of the LIFAN brand in Argentina through a video.

PAULA, the general manager and LUCIANO, the product manager of FAMLY made speeches one after another, talking about the product layout and market planning of LIFAN Motorcycle in Argentina.

Accompanied by singing and dancing performances, the products of this launch event were unveiled one by one, and GUSTAVO, a well-known professional motorcycle enthusiast in Argentina, was also invited to explain the characteristics of the models that were unveiled.

After the product was released, the entire FAMLY sales and after-sales team appeared in front of the media and answered questions from reporters on the spot.

As a company with 30 years of history, LIFAN has developed into a large enterprise integrating R&D, production and sales of automobiles, motorcycles, and engines. We are confident to provide all our splendid products for our customers in Argentina!