The 122nd China Import and Export Fair, also known as Canton Fair, kicked off in Guangzhou on October 15. As the largest comprehensive international trading event and the barometer of foreign trade in China, the Canton Fair attracts over 25,000 exhibitors from home and abroad, including Lifan Motorcycle and Lifan Power presenting a diverse product portfolio.
Lifan booth at Area B Hall 13.1 exhibits a variety of motorcycles featured with the street bike KPT200, the 250cc V-twin cruiser V16 and the latest e-scooter E3, all are new models launched this year, in especial the first public appearance of the KP250 expected to release before long, drawing in large crowds and purchase orders.
Buyers from across the globe have visited Lifan booth during the past four days, with a flood of purchase orders worth nearly ten million dollars fixed. Among the best sellers are the four new models namely the KPT200, the V16, the KP250 and the E3. The new lithium scooter E3 is mostly sought after by customers from Europe and America in particular, and models meeting Euro IV standards are also paid increasing attention to.
Despite the stormy weather and sharp drop in temperature for most Guangzhou locals last week, the venue of Canton Fair, Pazhou Complex has been teemed with visitors from every corner of the world. The 122nd session will stand out with highest attendance and turnover since 2014, a source said.
"The global motorcycle market is recovering." said Wallace Lee, Regional General Manager of Asia & Europe. Apart from the thriving markets in South America, Africa and Asia, the 122nd Canton Fair has seen a remarkable increase in the number of customers from France, Britain, Spain and other European countries as well as the United States, which is an evident sign of recovery in the motorcycle market.
Most domestic motorcycle manufacturers have just gained a firm foothold in 2017 after three years' decline in outbound trade, nevertheless, Lifan Motorcycle witness a 25% growth already in Eurasian and African markets after first three quarters of this year, and South America also expects a sound momentum with business in Argentina increased by a stunning 92%. The world economy crawling out of recession and diversified products are rewarding Lifan as well as foreign trade in the industry.
Not only the latest motorcycles are displayed, Lifan also bring top sales managers to the Fair. Bob Yang, Executive Vice President of Lifan Group also has been busy talking with clients since his arriving on Oct 16 morning. Wallace Lee, Regional General Manager of Asia & Europe, and James Kang, Regional General Manager of Africa, both have joined the Fair from the first day, also spare no efforts in promoting the products.
Li Xiaoling, Director of Lifan Motorcycle R&D Center also attended the Fair with chief engineers from research, development and design department, who have collected firsthand feedback and suggestion towards products from customers visiting Lifan Booth.
Serving as the first and foremost platform to promote China's foreign trade, the Canton Fair has experienced great changes during the past six decades, and so does Lifan, whose marketing philosophy has transformed from selling what is available, to offering competitive quality, and till now to developing market-based products to achieve resource exchange and mutual benefit.
The overseas distributors at the 122nd Canton Fair focus more on proprietary, high-end products, and the styling, intellectual and environment-friendly new arrivals with Lifan quality offer a practical alternative to other top international brands, receiving positive remarks from visitors at the Fair.