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Lifan Mali launches street promotion on a national tour

Release time:2016-12-29 10:38:43

 Lifan Mali with local dealership put on a touring promotion in major cities of the country including Niono, Sikasso, Segou and Koutialia in December 2016.

In Niono, a northern city of Mali, Lifan staff on the campaign handed out pamphlets and brochures around local residents who gathered for the fair on Dec 25, and staged quiz show and raffles. Later the team started touring around the city in a motorcade of Lifan models led by a caravan with performers on singing and dancing along the way, drawing a lot of attention.

The promotion parade is expected to introduced Lifan products among wider range of local customers and build up the momentum for the upcoming sales season in Mali.